When it comes to on-page SEO for articles, we all SEO our articles very closely. But when it comes to image SEO, many people do not pay attention to it. But apart from writing SEO friendly articles, you should also pay attention to Image SEO.
Image SEO is also a part of On Page SEO, through which you can rank your blog’s image in search engines and get organic traffic.
Through today’s article, I will tell you how you do your Image SEO, and what are the benefits of doing Image SEO? So let’s start, don’t waste your time, go through this article and learn how to make images SEO friendly.
What is Image SEO (What is Image SEO)
Any process of making the image used in the blog or website content search engine friendly is called Image SEO. Many Internet users like to view pictures on the Internet. Image search engine optimization allows blog photos to rank high in the picture part of the search engine, so that users can come to the blog through images and increase the traffic of the blog.
How to do Image SEO.
You can adopt the following 7 ways to make any image SEO friendly-
- Rename image
- Choose the right image size
- Compressed image size
- Choose the right image format
- Use alternate text in images
- Write title and description in picture
- Use copyright free images
- Let us now take a closer look at these seven methods and learn how to do Image SEO.
1 – Rename Image
Whenever you download an image for the content of your blog, the name of that image is something like – “5665779w99.jpg or 194754865.jepg” etc. The name is not SEO friendly at all, so you can rename this image based on your focus keyword.
For example, if you were writing an article about Image SEO, you might name the main image used in this article as Image-SEO. Remember to use dashes (-) between words whenever you rename an image.
- Bad SEO Friendly Image Names – 5665779w99.jpg
- Best SEO Friendly Image Names – Image-SEO
2 – Choose the right image size
From SEO perspective, choosing the right size for your images is very important. One mistake most new bloggers make here is that every time you download an image, its height and weight are too high. So you have to resize the image.
For good SEO friendly image you can use 650X350 image size, this image size is suitable for every CMS. Whether your website is built on Blogger or WordPress, you can use this image size on both the platforms.
I use Pixellab to create images for my blog, you can use that too. With Pixellab, you can create a great image for your blog in a very short time.
3 – Size of the compressed image
The third and most important step is to reduce the size of the image. If the images in your blog are larger in size, your site will take more time to fully load and your site ranking will drop.
That’s why you always compress image size. Therefore, your website speed will not be slowed down. If your blog is on WordPress, you can reduce the size of all images on your blog with one click through plugins like SMUS, Imagify, etc.
If your blog is built on Blogger, you can use tools like Compress Jpeg, Optimizilla, or Tinypng to reduce image size. These tools reduce image size without sacrificing image quality.
4 – Choose the correct image format
For blogs, you should always use JPG or JPEG image formats, which are also smaller in size and of the correct quality. In contrast, the PNG image format has a large size, which is not suitable for SEO at all. Using PNG images can break the loading speed of your website.
5 – Use alt text (alternative text)
Alt text is the most important in image SEO. This is important from both a search engine and user perspective. Let us know how?
Whenever search engine crawlers crawl a web page, they can’t easily identify the image, so they read the Alt text of the image and then understand what the image is about. After understanding the image, he indexed the image.
If we look at it from the user’s point of view, when the internet speed is low, the image will not load in the browser and the user will get Alt text Show in place of the image. so that users can easily identify the content of this image.
By now you must have understood the importance of Image Alt text. But even so, many people still don’t understand its importance, or write any Alt text that is completely incorrect.
Here are some things you should keep in mind when writing Alt text.
- Alt Text Describe your image well.
- Use focus keywords in alt text.
Never use words like Pic of, image of, photo of in alt text. Because search engine bots know this is an image, we just need to tell them what the image is about.
- The length of the Alt text of the image should not be preserved any more.
- There should be no keyword stuffing when writing Alt text.
Don’t use the same alt text in all images on your blog. Use different alt text depending on the image.
Let us learn to write alt text with an example, if you are writing a biography of Virat Kohli then below we have told the right and wrong alt text, you should always use good alt text formatting.
Good Alternative Text – “Biography of Ms Dhoni”, “Biography of Ms Dhoni “
Wrong Alternative Text – “Images of Ms Dhoni Biography”, “Ms Dhoni Biography Read Virat Kohli’s Full Biography”
6 – Write a title and description in the picture
The way you use the title and description in your blog post, likewise, the title and description must also be written in the image. You should write the title and description of the image in a way that describes the image and blog post. Also, you use keywords in the title and description.
7 – Use Copyright Free Images
You should always use copyright-free images in your blog. Either you create the image yourself, or there are many such sites on the internet where you can download copyright free images. Here are some sites to download copyright free images −
- Focus on
- No splash
- Pixel etc.
Benefits of doing image SEO
SEO friendly images have many benefits such as –
Increase site speed – Without SEO friendly images, the speed of your site will be greatly reduced, but with image SEO, you will compress the image size, resulting in faster site load times.
Increase website traffic – most people also like to look at pictures, if you do good picture SEO, then the pictures of your blog will rank high in the pictures section of search engines, so that users can visit your website by clicking on the pictures. .
You can create backlinks – if someone is going to use a picture of your website in his website then he will provide the name and link of your website in the picture credit and you will also get backlinks from it.
Through this article, we share with you information about 7 ways to do image SEO and some of its benefits. With the tips I told you to make your images SEO friendly, you can create a good SEO friendly image and get good traffic on your website.
That’s all for this article, I hope you like this article, How to Make SEO Image– How to Make Image SEO Friendly? , if you have any questions about this article or blog, you can ask in the comment area.